Sponsorship Activation
Tying your brand to a lifestyle is effective in building its identity and strengthening the association of its attributes with the interests of your target consumers. To further enforce and leverage brand sponsorships, Usmp creates activation strategies that ensure your brand communication positively connects with participants. We thrive on standing out in the event marketing space by creating relevant experiences that genuinely build relationships between brands and consumer.
Mobile Marketing
The idea of establishing a brand destination is not new. Entertainment companies, like Disney, have been doing it since they created Disneyland in 1955; but you don’t need to build a theme park to create a destination. One of the fastest and most effective ways to build a brand destination is via a mobile marketing experience.
Mobile tours have traditionally been the “decked out” 53-foot trailer whose goal is to create a brand experience that leaves every participant raving. Although the massive trailer is still dominant, many other options exist. Usmp works with all of the major manufacturing houses and boasts full DOT compliance to help brands build, operate, and schedule the most captivating mobile experience that makes sense for your brand.
Product Demonstrations & Sampling
There’s a basic truth in marketing: If you can get your brand in the hands of your consumer, you’ll increase your ability to acquire new users. Though this principle still holds true, the methods for sampling and demonstration have expanded as the marketing of products and services have become increasingly sophisticated.
Within this environment, Usmp’s strength is twofold. First, it lies in our ability to deliver sampling and demonstration engagements across every consumer life experience -- regardless of media -- where they live, work and play. Second, we magnify our engagements by tying the consumer’s lifestyle to the activated forum. Usmp builds brand presence at a venue by enabling consumers to use the brand in an environment of experiential convergence.
Lead Generation
Effective presence marketing campaigns must create a measurable and positive impact on the marketplace and decrease the time needed to bring customers through the purchase funnel. Usmp approaches presence marketing, not by looking at what will happen at the event, but rather, by what happens before, during, and after the experience.
We devise innovative ways to engage your consumers throughout this timeframe that help attract, excite, and motivate them into getting more involved with your brand. If your event goal is to generate leads, then simply the number of leads will never be the measurement of success. Instead, success is determined by the quality of the contact information, and how primed your consumer is to get involved with your brand.
Usmp has the ability to positively affect consumer preferences at every step of the purchase funnel. Our goal is to deliver leads that don’t simply want to sign up for the free give-away - they genuinely want to get involved.
Collegiate
Reaching the gold mine of contemporary young adults who are inching toward the prime of their purchasing power is not easy. It requires overcoming several challenges while dangling some of the greatest marketing returns within your grasp. Collegiate event marketing, therefore, requires a flair for knowing where to look for the red tape and finding out how to cut through it.
Once we’ve broken through the bureaucracy, the ability to connect with the collegiate consumer presents a second round of unique challenges. Usmp’s network of colleges gives brands access to almost every well-known college and university nationwide. Although there are a wide-range of engagement tactics available to reach this audience, our basic approach involves tapping into the right college and utilizing influential students and administrators to help spark interest for a brand via a relevant engagement.
After establishing dedicated sports tours, integrated concert tours, and on-campus influencer programs, we then deploy follow-up and call-to-action engagements. With high WOM (word of mouth) capacity, experiences aligned with your brand are extended from social network to network.
Sports
Team X: your affinity for the team that you grew up with; the team that you’ve watched every season since you were a kid. The bond that’s been passed down from generation to generation is unbreakable, no matter how many times Team X has broken your heart. Every fan you happen to meet instantly becomes a trusted friend and ally.
Welcome to sports marketing. Aligning brands with sporting events and teams is a proven medium that creates awareness and expedites acceptance. By engaging with a specific passion point, you’re speaking with consumers on their terms and about things that interest them.
Usmp’s sports marketing strategy for experiential presence marketing is all about the fan. We aim to enhance their experience by providing unique value-added engagements and access to their team’s and sport’s world. All of this is delivered in a branded environment that results in a positive association of the product or service in the consumer’s mind.
These exceptional results are enhanced by our best-in-class sports marketing agency, Millsport.
Music
Music is perhaps the one emotional platform that transcends all demographics in both broad strokes and pinpoint targets. It has the provocative and expressive power to communicate identity and to color moments that span from celebrating a night out on the town to driving in to work on Monday morning. Music is the ever-present element that provides the backdrop to our lives and defines who we are, where we’ve been, and who we want to be.
The phenomenal characteristic of music is that the artists who create our “life soundtracks” speak to us in ways that brands could only dream of doing. Music tattoos a permanent resonance in your brain.
Usmp’s experiential music strategy is similar to that of sports marketing: We aim to enhance the audience’s experience by providing unique value-added engagements and exclusive access to their musicians within a branded environment.
Usmp has experience in more than 1,000 concerts, ranging in size from world-famous music festivals like Austin City Limits and Lollapalooza, to touring bands like Cold Play and Dave Matthews, to local music festivals. We have solid partnerships with Live Nation, and through our sister agency, Davie Brown Music, we have the tools and access to create and execute experiential marketing campaigns that do more than just place your brand in the music game. Through strategic integration, Usmp has the ability to reach and engage your target by securing sponsorship deals and exclusive content that bring on-site activation at major music events to a whole new level.
Our remarkable music promotions are enhanced by the best in class entertainment marketing agency, Davie Brown.
Buzz Marketing
Buzz. Guerilla. Viral. Word of Mouth. Street teams. PR stunts. Grassroots. Influencer. Evangelist. Interactive. Whatever you call it, if it doesn’t get the consumer’s attention, engage them, and start a conversation, it’s not working.
Consumers are creatures of habit and have become accustomed to blocking out irrelevant messages, paying attention only to what’s important to them. Usmp buzz marketing gets consumer’s out of their dull routines and motivates positive engagement. It brings your brand to life through experiences that connect with your consumer and gives them something to talk about, again and again and again…
Proprietary Events
There are events every day that offer companies the opportunity to create a presence for their brands through sponsorship. Existing events have a built-in audience, high levels of recognition and awareness, and existing data to confirm that they align best with your target market. All terrific benefits if you can get through the yards of red tape that impedes pulling off the event. Of course, there are other options available.
Creating your own proprietary event for your brand is not necessarily the fastest or easiest way to communicate your message, but if done right, it can be the most cost-effective and strategic move you can make.
Usmp and its network have both the strategic and operational capabilities to create, promote, and execute proprietary branded events that will deliver deep-seeded awareness in a client-controlled environment. We do all the work while you sit back, relax, and enjoy your own show.
