Product Demonstrations
Consumers aren’t created equally. They pay attention to, interpret, and recall messages in different ways. The world is filled with new products, but few register with the consumer. Product demonstrations are a great way to break this barrier with the consumer and showcase product attributes and points of difference in a live, one-on-one engagement that’s unique and delivers incremental sales results.
Grand Openings
The day you’ve been waiting for has arrived. Roll out the red carpet, open the champagne, and get ready to welcome in the neighborhood. It’s your Grand Opening. Are you ready for your one-and-only chance to make that crucial first impression?
We are. Making the right first impression begins with understanding your market. It’s essential to create an organic, local grand opening experience that invites the community to get involved, stay involved and, most importantly, give them something great to talk about. After all, your new neighbors have been watching your move-in process for weeks. Capitalize on that curiosity by creating a grand opening experience that reinforces your brand’s values and gives consumers something they’ll want to tell their friends.
Product Sampling
The “try and buy” effect is a notion that’s not new to the consumer landscape. For consumers, familiarity builds trust. Educating them assures them that your product is the right purchase for them. Product sampling allows consumers to have this first-hand familiarity with your product and brand. The right product sampling can influence loyal consumers to change their behavior and feel good about their decision.
Store Personnel Training
As the Web becomes a driving force in product and service research, retailers are challenged with providing valuable information to consumers who actually step into their stores.
Providing customized store personnel training not only equips the sales force with the right tools, but also provides customers with the right information to make their purchase decisions. Usmp has the tools to ensure that customers keep coming back to a place where they feel informed and comfortable.
